Lead the School Choice Conversation

By: Savanna Buckner

Last Upated: January 10, 2023


Information about parents’ options for their children’s K-12 education is a public good, but it’s not always evenly distributed. During National School Choice Week ( January 22–28, 2023), we invite the whole country to share their experiences and perspectives on K-12 education, with the goal of bringing all parents the info they need to make an informed decision for their families. More people search for “school choice” in January than at any other time of the year. Will you help lead the school choice conversation?


If you publish school choice content during January, please use #schoolchoice or email us at [email protected] so we can re-share.

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Will you join the conversation and share about school choice on your social media channels? 

Will you write an education-related op-ed or blog post? Here’s a round-up of education stats for consideration:

School enrollments shifted with public and private schools experiencing an estimated decrease of 2.6 million in student enrollment; charter schools, homeschooling, learning pods, and microschools all realized net increases. (Tyton Partners)

Students attending schools in Florida in school choice rich areas had increases of 14.5 percent in reading and math scores as compared to schools facing less competition (Education Next)

9% of parents who weren’t homeschooling last school year said they planned to homeschool at least some of the time this school year. (EdWeek Research Center).

13% of parents cut back hours, 7% quit jobs to help with at-home learning (Gallup)

The number of students enrolled in the U.S. education system dropped by 2.9 million from 2019 to 2020 (U.S. Census Bureau)

August 2020 polling that asked parents what they would choose if they could select any type of K-12 school found that 32% would select a district public school, 29% would select a private school, 13% would select a public charter school, 15% would select homeschooling, and 11% would select a virtual school. (Real Clear Opinion)

As of December 2020, 30% of parents were “extremely” concerned that their children would be socially isolated and fall behind academically due to pandemic-related school closures. (EdChoice Schooling in America Survey)

A September 2020 survey found that roughly half of private schools saw decreased enrollment. (Cato Institute)

More than 4 in 10 Hispanic parents feel their child’s school should be doing more to engage parents. (National Parents Union)

About half of families of color want to remain in distance learning, compared with 42% of whites. (National Parents Union Survey)

The projected current expenditure per student in public elementary and secondary schools for the 2020-2021 school year is $14,000. (National Center for Education Statistics)

Kids from low-income homes are three times more likely not to have consistent access to a device and five times more likely to go to a school not offering distance learning materials or activities. (Parents Together Action)

Nationwide, private school choice programs serve 608,000 students. (EdChoice)

Will you bring school choice into your podcast conversation? Interview us or use one of our scripts.

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As you share about the Week, we encourage you to tag us using
@SchoolChoiceWeek or use #schoolchoice and #schoolchoiceweek

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National School Choice Week 2022 begins on Sunday, January 23, and ends on Saturday, January 29.

This will be the twelfth annual celebration of National School Choice Week. The first celebration of National School Choice Week was in January 2011.



The goal of National School Choice Week is to raise awareness about the K-12 education options available to families in communities across the country. During the Week, participants also shine a spotlight on the benefits of opportunity in education and providing parents with access to a variety of education environments for their children.

National School Choice Week does not prefer one type of education environment over another. Instead, we invite schools of all types – along with homeschooling groups and families – to use the Week to spotlight their achievements and accomplishments. National School Choice Week is nonpartisan, nonpolitical, and committed to including all school choice perspectives (traditional public schools, public charter schools, public magnet schools, private schools, online academies, and homeschooling) in the celebration.

The Week is held every January with the goal of empowering parents to choose schools for their children during the best time of year to start the process of selecting a school. We also offer resources for parents that explain all the education options available in each type of school on a state-by-state basis. These can be found at schoolchoiceweek.com/mystate.



National School Choice Week is the largest annual series of education-related events and activities in U.S. history.

More than 25,000 schools are planning community events across the country to celebrate their staff, students, and families and welcome interested parents. We’re anticipating more than 1 million families exploring their school choice options using NSCW resources online.

Activities include school fairs, social media contests, movie nights, capitol rallies, field trips, parades, a kick-off video featuring students from all 50 states, and more. Across the country, dozens of iconic state landmarks will light up in School Choice Week’s official colors, red and yellow. We’re also excited for the first-ever NSCW virtual event in Spanish, which will reach families nationwide.



School choice means giving parents access to the best K-12 education options for their children. These options include traditional public schools, public charter schools, public magnet schools, private schools, online academies, and homeschooling.

School choice is important because every child deserves an effective, challenging, and motivating education that inspires them to be successful and achieve their dreams. But children learn in different ways, and have different talents, skills, and challenges. What might be a good school for one student might not be a good fit for another child. School choice allows parents to identify the best learning environments for their individual children.