Lead the School Choice Conversation

By: Savanna Buckner

Last Upated: December 4, 2020


Information about parents’ options for their children’s K-12 education is a public good, but it’s not always evenly distributed. During National School Choice Week (January 24-30), we invite the whole country to share their experiences and perspectives on K-12 education, with the goal of bringing all parents the info they need to make an informed decision for their family. More people search for “school choice” in January than any other time of the year. Will you help lead the school choice conversation?


If you publish school choice content during January, use #schoolchoice or email us at [email protected] so we can re-share.


Will you write an education-related op-ed or blog post? Here’s a round-up of education stats for consideration:

In June 2020, after spring school closures, more than 40% of parents believed their children were behind academically. (State Policy Network)

9% of parents who weren’t homeschooling last school year said they planned to homeschool at least some of the time this school year. (EdWeek Research Center).

In June 2020, after spring school closures, parents reported spending an average of 10.2 hours a week supporting their children’s education. (State Policy Network

According to October 2020 polling, about half of school parents are looking for additional support for their child’s education this year, either from tutoring or a learning pod. (EdChoice)

August 2020 polling that asked parents what they would choose if they could select any type of K-12 school found that 32% would select a district public school, 29% would select a private school, 13% would select a public charter school, 15% would select homeschooling, and 11% would select a virtual school. (Real Clear Opinion)

In June 2020, 58% of parents said they were considering changing their child’s education.  (State Policy Network

As of 2020, there are 76,929 students receiving special needs scholarships nationwide. (AFC School Choice Guidebook)

A September 2020 survey found that roughly half of private schools saw decreased enrollment. (Cato Institute)

More than 4 in 10 Hispanic parents feel their child’s school should be doing more to engage parents. (National Parents Union)

A June 2020 survey found that half of parents are anxious or exhausted due to COVID-19. (American Enterprise Institute)

About half of families of color want to remain in distance learning, compared with 42% of whites. (National Parents Union Survey)

The projected current expenditure per student in public elementary and secondary schools for the 2020-2021 school year is $14,000. (National Center for Education Statistics)

A June 2020 survey found that more than 40% of parents are worried about their kids facing racism in school. (American Enterprise Institute)

Kids from low-income homes are three times more likely not to have consistent access to a device and five times more likely to go to a school not offering distance learning materials or activities. (Parents Together Action)

58% of all adults said that it is extremely important for high school students to learn skills for future employment, compared to 45% saying it is extremely important for high schoolers to learn socialization, and 31% saying it is extremely important for high schoolers to learn to fix social problems. (EdChoice)

Nationwide, private school choice programs serve 575,000 students. (AFC School Choice Guidebook)

  • School choice 101 video playlists

    Do you have school choice questions? We have unbiased answers in our School Choice 101 playlist.

  • Education Sectors Infographics

    Find quick facts about different school choice options.

  • Participate in the social media MeetUp on January 25, 2021


Will you join the conversation and share about school choice on your social media channels? 


Will you bring school choice into your podcast conversation? Interview us or use one of our scripts.

  • Key Points about NSCW

    Save a PDF of these points for offline use.

  • School Choice Trends Across the U.S.

    Here's an up-to-date overview of the six main school choices across America.

  • SURVEY: How Parents Feel About School Choices

    Learn about parent attitudes and opinions regarding school choice and the school search process.


National School Choice Week 2021 begins on Sunday, January 24, and ends on Saturday, January 30.

This will be the eleventh annual celebration of National School Choice Week. The first celebration of National School Choice Week was in January 2011.



The goal of National School Choice Week is to raise awareness about the K-12 education options available to families in communities across the country. During the Week, participants also shine a spotlight on the benefits of opportunity in education and providing parents with access to a variety of education environments for their children.

National School Choice Week does not prefer one type of education environment over another. Instead, we invite schools of all types – along with homeschooling groups and families – to use the Week to spotlight their achievements and accomplishments. National School Choice Week is nonpartisan, nonpolitical, and committed to including all school choice perspectives (traditional public schools, public charter schools, public magnet schools, private schools, online academies, and homeschooling) in the celebration.

The Week is held every January with the goal of empowering parents to choose schools for their children during the best time of year to start the process of selecting a school. We also offer resources for parents that explain all the education options available in each type of school on a state-by-state basis. These can be found at schoolchoiceweek.com/mystate.



National School Choice Week is the largest annual series of education-related events and activities in U.S. history.

National School Choice Week 2021 will feature more than 33,000 virtual celebrations. 

This year, activities include virtual school fairs, social media contests, drive-in movie nights, drive-through scavenger hunts, car parades, a kick-off video featuring students from all 50 states, and more. Across the country, dozens of iconic state landmarks will light up in School Choice Week’s official colors, red and yellow.



School choice means giving parents access to the best K-12 education options for their children. These options include traditional public schools, public charter schools, public magnet schools, private schools, online academies, and homeschooling. 

School choice is important because every child deserves an effective, challenging, and motivating education that inspires them to be successful and achieve their dreams. But children learn in different ways, and have different talents, skills, and challenges. What might be a good school for one student might not be a good fit for another child. School choice allows parents to identify the best learning environments for their individual children