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Our Mission
National School Choice Week (NSCW) informs, inspires, and empowers parents to discover the K-12 education options available for their children, while generating widespread public awareness of the importance of opportunity in K-12 education.
Every child deserves a quality education.
National School Choice Week helps families learn more about the education options
available for their children. We raise equal awareness of traditional public, public
charter, public magnet, private, online, home, and nontraditional learning environments.
Since 2011, National School Choice Week has shined a positive spotlight on opportunity
in K–12 education through 235,000 independent events hosted by schools, nonprofits,
and parent leaders. In 2026, NSCW will take place January 25–31.
School Choice Week By The Numbers
See how nearly 1 million people celebrated school choice this January.
Our Organization
National School Choice Week is a charitable program of the National School Choice
Awareness Foundation (NSCAF) and the National School Choice Resource Center
(NSCRC), both 501(c)(3) nonprofits.
NSCAF and NSCRC show parents how K–12 school choice can change their children’s
lives, and then guides them through each step of the school search process. NSCAF
and NSCRC also oversee the Navigate School Choice and Conoce tus Opciones
Escolares charitable programs, which provide families with free resources to help them
succeed in their school choice journeys.
NSCAF is nonpolitical and does not advocate for or oppose legislation at any level of
government.



