About National School Choice Week

Held every January, National School Choice Week shines a spotlight on effective education options for children.

During NSCW, schools, homeschool groups, organizations and individuals plan tens of thousands of independent events. These celebratory events raise public awareness of the different K-12 education options available to children and families while also spotlighting the benefits of school choice.

NSCW recognizes all K-12 options, including traditional public schools, public charter schools, public magnet schools, private schools, online academies, and homeschooling.

Started in 2011, NSCW is now the world’s largest annual celebration of opportunity in education. Over the past nine years, more than 131,000 NSCW events have been planned across the country and around the world.

NSCW is a nonpartisan, nonpolitical, independent public awareness effort. Therefore we are not associated with any legislative lobbying or advocacy.

  • NSCW Resources

    Resources & information for parents, schools, homeschool groups, chambers of commerce, & organizations.

  • Frequently Asked Questions

    Get all of your NSCW questions answered here.

  • ¿Qué representa la elección de escuela?

    El empoderamiento de los padres y la ayuda a los niños a cumplir sus sueños.

  • NSCW Over the Years

    From 150 events in 2011 to 40,549 events in 2019, join us for a trip down memory lane

  • Official School Choice Week Dance!

    Learn this year's dance with our new tutorial videos and download the song for free.

  • Promote Your Celebration!

    Use our free tool to tell us how you will celebrate National School Choice Week and receive free, customized content you can use.

  • Spotlight Program

    Planning a celebration that is open to the media and will include more than 100 attendees?

  • Need More Scarves?

    Visit our store to buy additional scarves.

  • Text Alerts

    Sign up to receive text alerts straight to your phone during National School Choice Week! To sign up, text 'NSCW' to 58632. You'll receive a few fun text messages sharing details about the Week. Invite others to sign up too!

  • Send us Your Photos & Videos!

    Upload or email photos or videos from your event, activity or celebration that you’d like to share.

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"Shining a spotlight on effective educational options for every child"