About National School Choice Week

About National School Choice Week…  

National School Choice Week shines a spotlight on effective education options for children and is the world’s largest celebration of opportunity in K-12 education.

National School Choice Week is an independent public awareness effort designed to inform and empower families about the public, charter, magnet, private, online, and home education options available for their children, while generating greater understanding of the importance of opportunity in K-12 education.

To meet these goals, we encourage schools, homeschool groups, organizations, and individuals to plan community-based events and activities during a weeklong series of celebrations each January. From school fairs to open houses and more, NSCW features tens of thousands of independently-organized events and activities every year. 

Year-round, National School Choice Week is also a leading provider of practical education information for families, including our state school choice guides and school search resources. 

Started in 2011, NSCW recognizes all K-12 options equally, including traditional public schools, public charter schools, public magnet schools, private schools, online academies, and homeschooling. We are nonpartisan and nonpolitical, and we do not advocate –– directly or indirectly –– for the passage or defeat of legislation or policy proposals.

PLEASE NOTE: For 2021, National School Choice Week requests that participants do their part to contain the spread of COVID-19 by not holding in-person events. We encourage participants to plan other types of projects and activities, instead. Click here to read our full statement on COVID-19. 

More people Google “school choice” during National School Choice Week than at any other time of the year.

  • Frequently Asked Questions

    Get all of your NSCW questions answered here.

  • NSCW Resources

    Resources & information for parents, schools, homeschool groups, chambers of commerce, & organizations.

  • ¿Qué representa la elección de escuela?

    El empoderamiento de los padres y la ayuda a los niños a cumplir sus sueños.

  • NSCW Over the Years

    From 150 events in 2011 to 53,000 events in 2020, join us for a trip down memory lane

  • Send us Your Photos & Videos!

    Upload or email photos or videos from your event, activity or celebration that you’d like to share.

  • Official School Choice Week Dance!

    Learn this year's dance with our new tutorial videos and download the song for free.

  • Text Alerts

    Sign up to receive text alerts straight to your phone during National School Choice Week! To sign up, text 'NSCW' to 58632. You'll receive a few fun text messages sharing details about the Week. Invite others to sign up too!

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"Shining a spotlight on effective educational options for every child"