About National School Choice Week

National School Choice Week is a not-for-profit effort to raise awareness of effective K–12 education options for children. We focus equally on traditional public schools, public charter schools, public magnet schools, private schools, online schools, and homeschools.

By researching and developing comprehensive and unbiased web-based resources, we work year-round to help parents better understand their school choice options and navigate the process of finding schools or learning environments that best meet their children’s needs.

We also partner with tens of thousands of schools, homeschool groups, and organizations to raise broad public awareness of school choice and of the importance of opportunity in K–12 education. These efforts take place in January of each year during our annual celebration, which features tens of thousands of independently planned awareness events and activities, such as school fairs, parent information sessions, student talent showcases, and open houses. In 2022, our annual celebration will take place from January 23–29.

Created in 2011, National School Choice Week is nonpartisan and nonpolitical. We do not, directly or indirectly, advocate for the passage or defeat of any legislation or policy proposals.

Highlights of Our Impact in 2020–21

  • Developed 75 new resource roundups for parents, including advice to help families navigate education during COVID; 1.37 million families used these resources.
  • Launched the Schools Near Me tool, helping families search among 145,000 schools, and developed the nation’s first state-by-state guide to creating learning pods.
  • Partnered with 21,647 schools and organizations to raise awareness about school choice through virtual events and activities, generating media coverage in 51 television markets, 38 radio markets, and 98 print markets.
  • Secured proclamations from a bipartisan group of 27 governors and 343 city and county leaders encouraging families to evaluate their options, along with a resolution by the unanimous U.S. Senate.

Did You Know?

  • Since 2011, our participants have planned more than 150,000 events and activities during our January celebrations, across all 50 states, to raise awareness of school choice.
  • More families search for “school choice” on Google during National School Choice Week’s January celebrations than during any other week of the year.

  • Frequently Asked Questions

    Get all of your NSCW questions answered here.

  • NSCW Resources

    Resources & information for parents, schools, homeschool groups, chambers of commerce, & organizations.

  • ¿Qué representa la elección de escuela?

    El empoderamiento de los padres y la ayuda a los niños a cumplir sus sueños.

  • NSCW Over the Years

    Join us for a trip down memory lane

  • Send us Your Photos & Videos!

    Upload or email photos or videos from your event, activity or celebration that you’d like to share.

  • Text Alerts

    Sign up to receive text alerts straight to your phone during National School Choice Week! To sign up, text 'NSCW' to 58632. You'll receive a few fun text messages sharing details about the Week. Invite others to sign up too!

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"Shining a spotlight on effective educational options for every child"