Every child deserves a quality education. National School Choice Week (NSCW) informs, inspires, and empowers parents to discover the K-12 education options available for their children, including traditional public, public charter, public magnet, online, private, and home schooling. National School Choice Week will take place January 25-31, 2026.
Every January, tens of thousands of schools, organizations, and individuals plan unique events and activities to shine a positive spotlight on effective education options in their communities.These efforts shine the brightest possible spotlight on the importance of opportunity in K-12 education.
Our work is positive, inclusive, and fun, helping families find schools and learning environments where their children can learn, thrive, succeed, and be happy.
Our Mission
National School Choice Week (NSCW) informs, inspires, and empowers parents to discover the K-12 education options available for their children, while generating widespread public awareness of the importance of opportunity in K-12 education.
Our Scope
We raise positive and equal awareness of traditional public schools, public charter schools, public magnet schools, private schools, online learning, and homeschooling. Our work spans all 50 states and the District of Columbia. We are nonpolitical and do not advocate for legislation.
Our Work
We support schools and homeschool organizations in planning community events and activities, partner with nonprofit organizations to organize large-scale school fairs and awareness events, and amplify online enthusiasm for school choice among millions of participants.
Our Results
In 2025, we worked with 27,541 schools, and with homeschool organizations, to plan or promote 27,543 community events and activities. We also partnered with 55 nonprofit organizations across 36 states to plan 64 large-scale events.
Our Impact
In 2025, NSCW generated thousands of unique or syndicated news stories reaching millions Americans. In a January 10-14 survey, 60 percent of U.S. parents considered sending at least one of their children to a different school last year. More parents search for “school choice” on Google during NSCW than during any other time of the year.
Our History
Since the first celebration of NSCW in 2011, our team has: planned or promoted 235,724 community-based events and activities, partnered with nonprofit organizations to organize 488 large-scale events, and inspired millions of parents to search for schools and learning environments for their children.
Our Organization
NSCW is a charitable program of the National School Choice Awareness Foundation (NSCAF), a 501(c)(3) nonprofit organization. NSCAF raises broad and positive awareness of school choice through two charitable programs: organizing National School Choice Week each January and the research, development, and promotion of comprehensive and unbiased school navigation resources for parents through Navigate School Choice, and Conoce tus Opciones Escolares. NSCAF does not advocate for or oppose legislation at any level of government and is steadfastly nonpartisan and nonpolitical.
To help us support additional children and families, please consider a tax-deductible contribution. Click the button to learn more about how we will maximize your support. Learn more about the National School Choice Awareness Foundation.
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