National School Choice Week 2025 Media Kit

Thank you for interesting in covering National School Choice Week 2025 (January 26 to February 1, 2025). To assist our national partners in covering the events happening across the country, the National School Choice Awareness Foundation offers a comprehensive media kit offering, visual assets, NSCW 2025 key information, media outreach templates and tips, and more!

Whether you’re preparing for an interview, writing a press release, or pitching local media, you’ll find resources here to help amplify the impact of your important work.

National School Choice Week (NSCW) informs, inspires, and empowers parents to discover the K-12 education options available for their children, including traditional public, public charter, public magnet, online, private, and home schooling.

Every January, tens of thousands of schools, organizations, and individuals plan unique events and activities to shine a positive spotlight on effective education options in their communities. The Week is a project of the nonpartisan, nonpolitical National School Choice Awareness Foundation.

Since the first celebration of NSCW in 2011, our team has: planned or promoted over 300,000 community-based events and activities, partnered with nonprofit organizations to organize over 500 large-scale events, and inspired millions of parents to search for schools and learning environments for their children.

Exploring the History of NSCW

Celebrate 15 years of National School Choice Week! Discover the story behind our yellow scarves, schools program, and the nationwide movement inspiring millions.

View history