Media Resources

By: National School Choice Week Team

Last Upated: September 27, 2022

Welcome, journalists!

Thanks for covering National School Choice Week, the largest annual series of education-related events in U.S. history. The School Choice Week celebration will take place January 22–28, 2023.

Did you know that more people Google “school choice” during January than at any other point during the year? We’d love for you to join the conversation about educational opportunity in K-12 learning. 

Below you’ll find bios for our national spokespersons: Andrew, Shelby, and Krissia. You’ll find media resources, such as logos, images, and video, to enhance your coverage on a variety of platforms. Whether you’re interested in interviewing us for a podcast or getting a quote for a newspaper story, we’re here to help you cover the Week.

Reach out anytime at [email protected] or españ[email protected].

Broadcast journalists, this is for you. Feel free to republish our video footage for the purposes of covering the Week.

  • National School Choice Week - 2022 B-Roll Package

    Add some flair to your school choice story with our fun b-roll.

  • Video Interview Clips with NSCW President Andrew Campanella

    If you need a spokesperson clip but don't want to set up an interview, grab one of these short videos to use in your story.

  • What are the 6 Types of School Choice?

  • Se Habla Español

    Vea nuestra colección de videos explicativos sobre la elección de escuelas.

  • Conoce tus Opciones Escolares

    ¿Qué es la elección de escuela y cuáles son los 6 tipos de elección de escuela?

  • School Choice Trends Across the U.S.

    Here's an up-to-date overview of the six main school choices across America.

  • SURVEY: Survey Shows: More than Half of American Families Look(ing) for a New School - Winter 2022

    Learn about parent attitudes and opinions regarding school choice and the school search process.


National School Choice Week 2023 begins on January 22, and ends on January 28, 2023.

This will be the thirteenth annual celebration of National School Choice Week. The first celebration of National School Choice Week was in January 2011.



The goal of National School Choice Week is to raise awareness about the K-12 education options available to families in communities across the country. During the Week, participants also shine a spotlight on the benefits of opportunity in education and providing parents with access to a variety of education environments for their children.

National School Choice Week does not prefer one type of education environment over another. Instead, we invite schools of all types – along with homeschooling groups and families – to use the Week to spotlight their achievements and accomplishments. National School Choice Week is nonpartisan, nonpolitical, and committed to including all school choice perspectives (traditional public schools, public charter schools, public magnet schools, private schools, online academies, and homeschooling) in the celebration.

The Week is held every January with the goal of empowering parents to choose schools for their children during the best time of year to start the process of selecting a school. We also offer resources for parents that explain all the education options available in each type of school on a state-by-state basis. These can be found at



National School Choice Week is the largest annual series of education-related events and activities in U.S. history.

More than 25,000 schools are planning community events across the country to celebrate their staff, students, and families and welcome interested parents. We’re anticipating more than 1 million families exploring their school choice options using NSCW resources online.

Activities include school fairs, social media contests, movie nights, capitol rallies, field trips, parades, a kick-off video featuring students from all 50 states, and more. Across the country, dozens of iconic state landmarks will light up in School Choice Week’s official colors, red and yellow. We’re also excited for the first-ever NSCW virtual event in Spanish, which will reach families nationwide. 



School choice means giving parents access to the best K-12 education options for their children. These options include traditional public schools, public charter schools, public magnet schools, private schools, online academies, and homeschooling. 

School choice is important because every child deserves an effective, challenging, and motivating education that inspires them to be successful and achieve their dreams. But children learn in different ways, and have different talents, skills, and challenges. What might be a good school for one student might not be a good fit for another child. School choice allows parents to identify the best learning environments for their individual children.