Media Resources

By: National School Choice Week Team

Last Upated: January 19, 2023

Welcome, journalists!

Thanks for covering National School Choice Week, the largest annual series of education-related events in U.S. history. The School Choice Week celebration will take place January 22–28, 2023.

Did you know that more people Google “school choice” during January than at any other point during the year? We’d love for you to join the conversation about educational opportunity in K-12 learning.

Below you’ll find bios for our national spokespersons: Andrew, Shelby, and Krissia. You’ll find media resources, such as logos, images, and video, to enhance your coverage on a variety of platforms. Whether you’re interested in interviewing us for a podcast or getting a quote for a newspaper story, we’re here to help you cover the Week.

Reach out anytime at [email protected] or españ[email protected].

Broadcast journalists, this is for you. Feel free to republish our video footage for the purposes of covering the Week.

  • National School Choice Week - 2022 B-Roll Package

    Add some flair to your school choice story with our fun b-roll.

  • Video Interview Clips with NSCW President Andrew Campanella

    If you need a spokesperson clip but don't want to set up an interview, grab one of these short videos to use in your story.

  • What are the 6 Types of School Choice?

  • Se Habla Español

    Vea nuestra colección de videos explicativos sobre la elección de escuelas.

  • Conoce tus Opciones Escolares

    ¿Qué es la elección de escuela y cuáles son los 6 tipos de elección de escuela?

  • School Choice Trends Across the U.S.

    Here's an up-to-date overview of the six main school choices across America.

  • SURVEY: The Great Rethinking - January 2023

    Learn about parent attitudes and opinions regarding school choice and the school search process.


National School Choice Week 2023 begins on January 22, and ends on January 28, 2023.

This will be the thirteenth annual celebration of National School Choice Week. The first celebration of National School Choice Week was in January 2011.



The goal of National School Choice Week is to raise awareness about the K-12 education options available to families in communities across the country. During the Week, participants also shine a spotlight on the benefits of opportunity in education and providing parents with access to a variety of education environments for their children.

National School Choice Week does not prefer one type of education environment over another. Instead, we invite schools of all types – along with homeschooling groups and families – to use the Week to spotlight their achievements and accomplishments. National School Choice Week is nonpartisan, nonpolitical, and committed to including all school choice perspectives (traditional public schools, public charter schools, public magnet schools, private schools, online academies, and homeschooling) in the celebration.

The Week is held every January with the goal of empowering parents to choose schools for their children during the best time of year to start the process of selecting a school. We also offer resources for parents that explain all the education options available in each type of school on a state-by-state basis. These can be found at

National School Choice Week wants to help all the population in the US. We have a new project fully dedicated to Hispanic families called Conoce tus Opciones Escolares. For Spanish speakers’ parents to get information about the K-12 system has always been challenging. We created this project as a response to the needs of bilingual families who are making education decisions together. 


More than 23,000 schools are planning community events across the country to celebrate their staff, students, and families and welcome interested parents. We’re anticipating more than 1 million families exploring their school choice options using NSCW resources online.

2,413 counties, or 76.8 percent of all counties across the U.S., are home to a school that will participate in NSCW 2023.

Activities include school fairs, movie nights, capitol rallies, field trips, parades, talent shows, and more. Across the country, dozens of iconic state landmarks will light up in School Choice Week’s official colors, red and yellow. 

More than 60 large-scale events with statewide impact are being planned for National School Choice Week 2023. A list of these events can be found on our 2023 Flagship Event Round-Up.

51 major landmarks across 27 states will illuminate in yellow and red in commemoration of National School Choice Week. A list of the landmarks can be found here.


School choice means giving parents access to the best K-12 education options for their children. These options include traditional public schools, public charter schools, public magnet schools, private schools, online academies, and homeschooling. National School Choice Week is an annual effort that helps parents raise awareness of these options.

The Week is the best time of the year for families to consider their education options for the next school year. Not only do great local schools in every community use the opportunity to connect with the community, but National School Choice Week provides parent-oriented resources that explain every type of school available in their state and provide next steps to pursue any of them. 

School choice is important because every child deserves an effective, challenging, and motivating education that inspires them to be successful and achieve their dreams. But children learn in different ways, and have different talents, skills, and challenges. What might be a good school for one student might not be a good fit for another child. School choice allows parents to identify the best learning environments for their individual children. Across the country:

  • 45 states allow the creation of public charter schools. There are currently more than 7,600 charter schools in the U.S. serving about 3.5 million children. 
  • All 50 states allow for the creation of magnet schools, which are theme-based public schools focusing on subjects such as math, science, technology, or arts. More than 4,000 magnet schools serve children across the country.
  • All 50 states have private school options for families. In 31 states, parents can access state-sponsored private school scholarships or tax deduction programs. Combined, these programs benefit well over 1 million children.
  • 36 states offer full-time, free online learning options for grades K-12. 
  • All 50 states provide parents with the freedom to homeschool their children.