National School Choice Week is a not-for-profit, charitable effort to raise awareness of effective K–12 education options for children. We focus equally on traditional public schools, public charter schools, public magnet schools, private schools, online schools, and homeschools. Created in 2011, the Week is nonpartisan and nonpolitical. We do not, directly or indirectly, advocate for the passage or defeat of any legislation or policy proposals.

We partner with tens of thousands of schools, homeschool groups, and organizations to raise broad public awareness of school choice and of the importance of opportunity in K–12 education. These efforts take place in January of each year during our annual celebration, which features tens of thousands of independently planned awareness events and activities, such as school fairs, parent information sessions, student talent showcases, and open houses. In 2023, our annual celebration will take place from January 22 – 28, 2023.

The Week is a project of the National School Choice Awareness Foundation, a charitable, not-for-profit private operating foundation. The foundation plans and promotes specific charitable programs designed to raise awareness of K-12 education options for children and families across the U.S.

This includes researching and developing comprehensive and unbiased web-based resources year-round to help parents better understand their school choice options and navigate the process of finding schools or learning environments that best meet their children’s needs.

Highlights of Our Impact in 2021–22

• Helped 1.44 million families explore school choice through our written and video resources.
• Partnered with 22,095 schools and organizations to raise awareness about school choice through virtual events and activities, generating media coverage in 95 television markets and 173 print markets.
• Planned 45 major in-person events, including school fairs, student showcases, and capitol celebrations, attracting 20,000 total attendees.
• Secured proclamations from a bipartisan majority of American governors (32) and 464 city and county leaders encouraging families to evaluate their options, along with a resolution by the unanimous U.S. Senate.

Did You Know?

• Since 2011, our participants have planned more than 170,000 events and activities during our January celebrations, across all 50 states, to raise awareness of school choice.
• More families search for “school choice” on Google during National School Choice Week’s January celebrations than during any other week of the year.