National School Choice Week 2021 is Underway

Hi Friends,

On January 24, we will kick off our eleventh annual celebration of National School Choice Week. As you can imagine, this year’s celebrations will look a lot different.

Instead of in-person events, we will feature online projects and activities. We are also working harder to get information and resources to families navigating the process of choosing schools and learning environments for their children. We know that demand for school choice has reached historic highs, and we want to help moms and dads achieve success in what can often feel like an overwhelming process.

I am excited to launch National School Choice Week this year, because I know that together, we are poised to help millions of families. But I am also well aware that we are about to launch our week of celebration and awareness during a time in our history where there is intense polarization and division –– in addition to the deadly virus that has infected and claimed the lives of far too many of our fellow Americans.

To all of our participants, I ask you to use your participation in National School Choice Week to help bridge divides, start new conversations, and bring much-needed light to these times. We have always counted on our participants to “bring the happy” to the Week. This year, the stakes are higher, and the benefits of positivity are incalculable.

When we launched National School Choice Week in 2011, we endeavored to build an effort that spotlighted all types of schools equally, without criticizing or favoring any one option. We count thousands of traditional public schools, public charter schools, public magnet schools, private schools, online schools, and homeschool groups among our participants. We also pledged to be non-political, non-partisan, and relentlessly positive in our work to promote effective education options for children. I could not be prouder of those values –– and of the fact that we’ve stuck to them for more than a decade. We plan to keep sticking to those values in the years to come.

Moreover, we have always believed that school choice is not political. It is personal. School choice is not about a government entity, or an organization, or an expert declaring that one type of school works best for all kids. Instead, school choice means letting millions of moms and dads make millions of individual decisions, for their individual children, about the schools and learning environments that best meet their children’s needs.

I could not be more grateful for your participation this year, and I could not be more honored by the year-long work of our talented team in their work to adjust how we celebrate. Together, we will make a difference for millions of families. Let’s go do this!


Andrew Campanella
National School Choice Week